Legal
Cookie Policy
01 What Cookies Are
Cookies are small text files placed on your device when you visit a website. We also use related technologies — pixels, tags, web beacons, local storage and session storage — which work similarly. In this policy, “cookies” refers to all of them.
First-party cookies are set by apexnarrativegroup.com. Third-party cookies are set by other companies whose technology we use, such as analytics and advertising providers.
Session cookies are deleted when you close your browser. Persistent cookies remain until they expire or you delete them.
02 Categories We Use
| Category | What it does | Can you turn it off? |
|---|---|---|
| Strictly necessary | Security, load balancing, bot detection, remembering your cookie preferences, and making forms work. | No — the site cannot function without these. They are set without consent. |
| Analytics and performance | Counting visits, measuring which pages and sections hold attention, identifying errors and slow pages. | Yes |
| Functional | Remembering preferences such as reduced motion, and pre-filling forms you have started. | Yes |
| Advertising and targeting | Measuring ad campaign performance, attributing conversions, and building audiences for retargeting across other sites and platforms. | Yes |
Advertising cookies may constitute a “sale” or “sharing” of personal information under California law, and “targeted advertising” under other state privacy laws — even though we receive no money. Opting out of this category exercises that right for this browser.
03 Specific Technologies
The table below lists the technologies currently in use. We update it as our stack changes.
| Provider / cookie | Category | Purpose | Typical duration |
|---|---|---|---|
apex_consent (first party) | Strictly necessary | Stores your cookie preferences | 12 months |
| [Google Analytics 4 — _ga, _ga_*] | Analytics | Distinguishes visitors and sessions, aggregate usage reporting | Up to 24 months |
| [Google Ads — _gcl_*] | Advertising | Conversion tracking and attribution | Up to 90 days |
| [Meta Pixel — _fbp, fr] | Advertising | Ad measurement and retargeting audiences | Up to 90 days |
| [LinkedIn Insight Tag — li_sugr, bcookie] | Advertising | B2B ad measurement and audience building | Up to 12 months |
| [CRM / form platform session cookie] | Functional | Form state and submission integrity | Session |
[Audit the live site with a cookie scanner before publishing and replace every bracketed row with what is actually firing. An inaccurate cookie table is worse than none — it is a documented misstatement.]
04 Your Choices
Our cookie preferences control
Use the Cookie Preferences link in the site footer to change your choices at any time. Non-essential cookies are not set until you consent.
Global Privacy Control
We honor the Global Privacy Control signal. If your browser or extension sends GPC, we treat it as an opt-out of sale, sharing and targeted advertising for that browser automatically — you do not need to do anything else.
Browser settings
Every major browser lets you block or delete cookies. Blocking all cookies will break parts of this and most other websites. Instructions are in your browser's help documentation under privacy or security settings.
Platform and industry opt-outs
- Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
- Google Ads settings: adssettings.google.com
- Digital Advertising Alliance: optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
- Your Online Choices (EU): youronlinechoices.eu
These opt-outs are stored in a cookie. Clearing your cookies or switching browsers or devices will reset them.
05 More Information
How we use the information cookies collect is described in our Privacy Policy. Your rights — including access, deletion and opt-out — are set out there as well.
Questions: privacy@apexnarrativegroup.com.
We update this policy when our technology changes. Check the “Last updated” date at the top of this page.